Every successful online business has a plan of where they are going and how they are going to get there. Where will your business be when it’s most successful? How can you ensure that you get there? Can you answer these 6 questions?
1. Who Are You And What is Your Business?
Is your online business as just a hobby? Or is it a serious business that you’ll stick with even if the going gets tough? The internet can be impersonal business environment. Your website visitors will want to know who you are. Your ‘About Me’ page can become one of the top read pages on your website. Tell people who are, why you’ve built your online business and how it can help them.
2. What Do You Offer?
What solutions does your online business provide? Is it freedom? Maybe more time? Or is it something else? What problem can your product or service fix for your customers? If you can answer that, your journey towards having a successful business will be quicker.
3. Who Is Your Customer?
Knowing your ideal customer is an important part of running a successful online business. Create a customer avatar so that you can look at it and know exactly who you’re doing it for. To find that “perfect” prospect do your research to discover their desires, emotions, demographics and other physical and mental personality traits.
4. What Makes Your Business Different?
Generally, another online business will be offering something like yours or close to it. You have to make your offer for a product or service more attractive to buy from you than it is to buy from one of your competitors. What makes you and your business stand out so that it’s better, different, or special?
5. How Will You Deliver It?
It’s important to know how you’ll deliver your product or service to your audience. Will you sell a physical product that’s delivered to the customer’s front door? Or a digital product that’ downloaded instantly to the customer’s computer once they have bought it? Perhaps it will be both? But without knowing how you’ll deliver what you’re selling, it will be difficult to succeed in your online business.
6. How Will You Determine Success?
A successful online business can mean different things to different people. Do you want to sell a specific number of products, get more website traffic, enhance your online reputation, broaden your brand or something else? If you don’t know what you want to achieve, how will you know if have ever achieved it?